If a reasonable definition of internet marketing is:

"... the art of advertising and marketing goods and services through the Internet."

Then, don't the same marketing principles apply? For example, Kotler wrote a book some time ago about the 4 Ps of marketing -- product, placement (or distribution), pricing and promotion. Since then, there have been a few Ps added, like positioning for example.

But, basically we all deal with the same stuff --...