We all love traffic coming to our website. The more the merrier in most cases.
However, as a marketer, that isn’t the case. Marketers want targeted traffic and they want to know where it is coming from. Not knowing where your traffic is coming from means you don’t know which traffic generation methods are working.


The majority of marketers make no effort...

Google Analytics for ecommerce businesses is no longer optional, it’s mandatory. Well, it is if you have any plans of succeeding in ecommerce. Even if you don’t and are content to go at it very part-time, it’s still a very useful tool to have around so you can measure who visits your site and where they come from. RepricerExpress takes a look at this new aspect of Google Analytics and why you should be hopping on board as soon as possible.

Google Analytics: A Recap

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Organising your online marketing campaigns, keeping on top of your data and marketing channels, and developing an SEO strategy to go with it all can be a difficult task, particularly if it’s just one or two of you running the whole thing. Making sure you’ve got access to some of the best tools will make the whole process so much easier to manage and track.

Have a look at this selection of online marketing tools for SEO, social, and analytics