We all love traffic coming to our website. The more the merrier in most cases.
However, as a marketer, that isn’t the case. Marketers want targeted traffic and they want to know where it is coming from. Not knowing where your traffic is coming from means you don’t know which traffic generation methods are working.


The majority of marketers make no effort...

Last year I visited my brother for his Ph.D. graduation. My brother obviously had a lot of graduations before that and I think the last one I went to was his fifth grade graduation. As the older brother, whenever my brother was graduating, I had usually been there and done that already and was doing something else. For his high school graduation, I was away at college. For his bachelor's degree, Iwas a police officer working as many hours as I could get my hands on. For his masters graduation, I...