http://www.youtube.com/watch?v=wLfzBdD85XQ

Interviews can inspire your copywriting because people love to read conversations. Turn on the TV or listen to talk radio, what are people doing? Talking to one another. Visit a friend's house, what do you do? You talk to each other? Interviews inspire your copywriting and allow you to write ads that feel interactive, even though you are the one doing all the talking.

What makes your job as a copywriter easy is that your clients...