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[Podcast] Big Data, Big Questions: Automated Content Marketing Software With Robbie Allen

Posted 20th June 2015 at 10:26 AM by LozJames (Content Champion on WF)

Welcome to episode 25 of the Content Champion podcast. On the show this time it’s my pleasure to be discussing automated content marketing software with Robbie Allen, Founder and CEO of Automated Insights.

Not only is Robbie a highly accomplished IT engineer with two masters degrees from MIT, but he’s also a prolific author, serial entrepreneur and mentor to multiple tech startups.

Big data is a hot topic at the time of writing, yet its ramifications and potential...
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Views 460 Comments 0 Go to first new comment LozJames is offline

Social Media and Big Data: A Perfect Match

Posted 27th December 2012 at 11:25 AM by George Stevens

While social media provides a platform for brand awareness and social interaction which can easily be seen, quantifying the actual value social media marketing brings to a business is particularly hard.

Online marketers love to measure, compare, and contrast data, data which can tell us exactly which marketing techniques are working as well as those which aren’t.

But how do we measure what social media is really doing and how can we utilise the vast amounts of data...
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Views 580 Comments 0 Go to first new comment George Stevens is offline

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