For many, it's surprising to know the wondrous benefits of SEO. There are many who are still under the illusion that spending lakhs and lakhs is an unavoidable imperative to brand their businesses. Read more...

We recently got this query from a reader, T. T. "Mitch" Mitchell:

"… You mention that if a person provides more than one type of product or service they should have an additional website. However, if you're trying to brand your name or your business name, aren't you going to dilute the process by having an additional website for it?"

That's a question I get a lot. What do you do if you have more than one brand?

Well, I have several –...

Originality means everything if you want to be a substantial option. Brands that are viewed as similar-to-a-competitor never last long, because the original is almost always better.

An original brand is more than just a logo and business name. It's more than a color scheme and an 'About Us' page. Brand is everything about your business... how customers view you and what they remember the most.

There is a part of your brand that you have absolutely no control over. As...

Most people have bought products online, and many of us have shelled out money for internet marketing products or courses. In recent years, competition has heated up in the internet marketing products business and trust has become more important than ever, in a business where we almost never see others face to face.
What makes some internet marketers successful and others not even break even on their WSOs? Almost all of it is building up a reputation and trust. Sending out an email to 100,000...

Say you’re stuck in an elevator for the next few minutes as you travel to the 40th floor. Somebody enters, and now it’s just the two of you. He turns to you, extends his right hand to shake yours, and says “Hi there, I’m ____. You don’t really know me, but you should hire me for _____ because that’s a service you need, and it’s what I do.”

Do you:

a) Take his hand, smile, and write him a check because by golly he’s right, you DO need those services?
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