For many, it's surprising to know the wondrous benefits of SEO. There are many who are still under the illusion that spending lakhs and lakhs is an unavoidable imperative to brand their businesses. Read more...

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.


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Marketing success has nothing to do with the mechanics of branding and everything to do with the truth behind your brand.





"Your brand is your truth." My world changed with those 5 words, spoken by my coach.


I, like many others who are seeking affiliate marketing success, was spending all kinds of time with finding the right colors, the right logo...

I want to share a story, a really good example of how brands should NOT handle crisis on Twitter.


One of my clients came to me and shared a experience she had with a brand and how it went terribly wrong.


read:
http://www.johnpaulaguiar.com/brand-crisis-on-twitter

Remember that time in high school when you realized that the best way to get instant popularity is to hang out with people who are already popular? When being a part of a clique or gang takes your “image” to a whole new level?

That applies in online marketing, too.

Being associated with influencers not only...