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What Is Relationship Marketing?

Posted 26th February 2013 at 06:16 PM by barbmarian

Getting To Know Your Customer
Relationship marketing is putting the "CUSTOM" back in customer. This seems to be a radical idea in most marketing circles these days. The focus appears to be on attracting customers rather than training and supporting them so you keep them.
This is also called offensive marketing. Things are beginning to change slowly, but not fast enough and
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