Are each of the components of your content strategy clearly defined & resourced?
Do you have a written Content Strategy document/plan?
Do you have staff with the correct skills & knowledge to implement your plan?
Do you know which topics of content you want to produce?
Do you know which topics of content your target audience(s) want?
Do you know which formats your target audience want their content to be supplied in?
Do you know why you and your audience...