The primary goal of a marketing team is to make sure that their ecommerce website has all the tools necessary to draw in customers, as opposed to scaring them way in the opposite direction. On paper, this sounds easy. Making ecommerce websites palatable and appealing to visitors is a steep challenge given the fact that Google rankings are in a state of constant change.

When you are developing an ecommerce website, there are plenty of errors that you can succumb to. Here are 5 of the...