By Paul Barrs

How long has it been since you sent out a letter to your customers? A few weeks? Months? A year or two? Maybe it was last Christmas.

How long has it been since you sent out a letter to your “prospective” customers? Yes, the people who haven’t yet even bought anything from you? Maybe even longer?

Though not unique, it is understandable.

For any small business the logistics involved in keeping in touch with a customer...

Email marketing campaigns are becoming more and more popular and for a very good reason, they work. I can literally go to sleep and in the morning I can wake up to a fresh lot of orders from my regular customers that are on my mailing lists. This is the best kind of automated income that you can find and is very successful at the same time. The sooner you build a email list the sooner you can be earning money from it whilst you have fun spending it!


Here are 10 email marketing...

Automatic responders are great because it can automate your communications and your marketing, build relationships, and create credibility. The difference between a minor income and a sustainable income could be a properly employed autoresponder. But autoresponders are not without pitfalls those that can get you in real trouble and work against you.

Some of the best tips to get the real and full value of your autoresponder are given below.

1. GEO-TARGET YOUR MESSAGES...

Savvy internet marketers have learned lots of ways that an autoresponder can help in their business.
Some of which are:
1. GENERATE PRE-LAUNCH BUZZ
2. CAPITALIZE ON THE TIMING
3. MAKE PROFIT FROM EXCLUSIVITY
4. CREATE DEMAND

E-mail marketing is definitely not dead, and if you market to your prospects both before and after the sale, you will outsell the majority of your competition. I have one friend who is really strict about his follow-ups, and has 7 presale follow-ups for all products, plus 7 post sale e-mail follow-ups for all products. Although some of my products have no follow-up e-mails, one of them has 124 pre-sell e-mails that spends over two years convincing opt-in subscribers to buy a particular product....