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Top 10 email marketing tips

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Posted 24th May 2010 at 01:17 PM by dsmpublishing

Email marketing campaigns are becoming more and more popular and for a very good reason, they work. I can literally go to sleep and in the morning I can wake up to a fresh lot of orders from my regular customers that are on my mailing lists. This is the best kind of automated income that you can find and is very successful at the same time. The sooner you build a email list the sooner you can be earning money from it whilst you have fun spending it!

Here are 10 email marketing tips to ensure that your campaigns go off with a bang:

1. Keep the subject lines of your emails short and creative because if you don’t you will find that your emails will just not get opened. You will often find that a catchy subject line will pre sell your offer before the prospect has even read the email.

2. Before you write the email decide which point you wish to convey and if there is something that you want the reader to do, make sure you tell them. This is known as a call to action and it is vitally important that you get this point across.

3. Always experiment and test with a view to getting better results. Just a one percent increase in the response of your email marketing campaign can have a massive effect on your bottom line.

4. Always personalise the emails with the recipients first name. Many of the autoresponder providers make this an easy task and Aweber, the industry leader, offers this feature and make it extremely easy to use.

5. Always use a reputable autoreponder service and make sure that when people choose to receive your newsletter they have to go through the double opt in procedure. This is basically when someone signs up to your email list they will receive an email that they have to cllick on to confirm that they did actually opt in. The anti spam laws are getting especially strict and it is always better to be safe rather than sorry.

6. Take the time to learn how to write good quality content or pay someone to write it for you. A well crafted email with a strong call to action can have such a positive effect that it would be silly not to take your time over the writing.

7. How often to send your emails depends on your market and your relationship with your subscribers. Some marketers send out emails several times a week and get away with it where as others send out once a month. The best method is to test and you will soon discover how often is applicable to your list.

8. Some marketers make the mistake of sending out constant offers to their list and this usually ends up with one result, and that is the subscriber will simply hit the unsubscribe button.

9. Try and brand your emails at the earliest opportunity. If you have a logo include it in the email and it will soon become recognised in the eyes of your subscribers.

10. Provide a text and HTML version of the emails. Some people prefer one over the other so if you offer both you can’t go wrong.

Thanks for reading and if you would like to make money online blogging I suggest you subscribe to The Samantha Milner Blog which is full of even more free internet marketing resources.

To your online success

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