http://www.youtube.com/watch?v=a7KKXvy6TDs

If you are a copywriter and have analyzed several sales letters to find out what sells and what does not sell, you might have noticed two basic types of selling taking place: implicit and explicit selling. Implicit copywriting means the selling is low-key... the problem, proof, and scarcity elements are implied based on the information you provide. On the other hand, explicit selling is when the selling elements are cheesy, annoying, and...