Google email marketing is among the most underutilized tools available to entrepreneurs and small businesses. There was a time, many years ago, when using free e-mail software to conduct business was frowned upon and considered a faux pas. Thanks to advances in free e-mail software, Google being chief among them in our opinion, this faux pas no longer exists. However, the free e-mail service used to conduct your marketing campaigns and how it will be received by audiences largely depends on the...

5 tips to boost your PPC results on Google

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful...

Google Adwords is an advertising program for business owners that helps you reach your target audience and take control of your advertising costs.

Unlike traditional advertising which can cost a fortune and is untargeted, Google AdWords is a cost-effective and...

read it:
http://www.brainymarketer.com/using-google-adwords-for-small-business

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