5 tips to boost your PPC results on Google

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful...

50onRed’s CPC and CPV solutions recently got hooked up with recommended keywords, which we pulled from our top-volume keywords across our most popular verticals. With one click, Advertisers can add entire lists by channel, or choose individual keywords to add to their campaign. Handy, right?

We’re not gonna sugarcoat it: Optimizing keywords can be downright tedious, especially...

Crafting a successful digital advertising campaign is a delicate science. You might know the right things to do, but what about the things you shouldn’t do?

Here’s a list of common campaign mistakes to avoid and how to solve them:



Don’t be this guy^.

1. Targeting an Audience That’s too Broad or Narrow

In an ideal world,...

We’ve all been there: Our campaign is getting views when all of a sudden, traffic plummets and we switch into full-on panic mode, complete with elevated heart rates and sweaty pits.
But a drop (or even complete stop) in traffic isn’t always the end of the world, and the quicker you can figure out what caused it, the quicker you’ll be back on track.

Let’s put on our detective hats...

In general practice you should always begin with the suggested bid price and begin working your way down. First make sure that your quality score is up to par. There's no point in working your way down if you're not at maximum quality.