Introduction
There has been a lot of debate over negative SEO lately. This has been especially true since all of the changes to Google’s algorithm have taken place. The Penguin and the Panda updates have changed SEO forever, and nearly all of our previously accepted white hat SEO tactics can now actually penalize your site or even get it blacklisted.
What is Negative SEO?
Although most search engine optimizers are familiar with the term “negative SEO” and know exactly what...

Google took to their Webmaster Central blog today to let everyone know they have made changes to their Webmaster Guidelines in the sections that pertain to sneaky redirects. Google’s Webmaster Guidelines are strictly against any kind of redirects that are designed to manipulate or deceive search engines or to display different content to human users than to search engines.

Google’s Webmaster Guidelines have been updated to include mobile-specific redirects. Google provides the...

In September of 2012, I purchased the domain name giftcard.com and then on October 3, 2012, we moved www.GiftCardLab.com's content to the new domain and 301'd all our pages. We also used Google's webmaster tool to submit a change of address. It appears that the external site links we had previously for GiftCardLab.com have not transferred to GiftCard.com. Our rankings have fallen dramatically since the change and I'm trying to make sense of it all because I thought the investment would be a good...