Soul destroying isn't it? When you invest what seems like countless weeks or more of intense effort and energy to get your website up, open and ready to take orders – and your PayPal account stares back at you almost mockingly, without so much as a single entry on the “recent activity” tab.

Getting people to buy your product or service online can be somewhat tricky, especially if you're the new kid on the block. Here's a key checklist to make sure you're doing...