Soul destroying isn't it? When you invest what seems like countless weeks or more of intense effort and energy to get your website up, open and ready to take orders – and your PayPal account stares back at you almost mockingly, without so much as a single entry on the “recent activity” tab.

Getting people to buy your product or service online can be somewhat tricky, especially if you're the new kid on the block. Here's a key checklist to make sure you're doing...

http://www.youtube.com/watch?v=gTQykgQq0J4

The AIDA formula (Attention, Interest, Desire, Action) is the only formula you really need to know when you write ads. It is the foundation of all selling and the sooner you understand the formula, the sooner copywriting will become an intuitive and simple process for you. Remember: Attention, Interest, Desire, Action.

First, you have attention. This is the point of any headline, e-mail subject line, or the first few seconds...