Hi guys, welcome to session 15 of the Content Champion Podcast. This time I’m delighted to be talking with social media expert Jim Tobin of Ignite Social Media, about his new book ‘Earn It. Don’t Buy It’.

With 2014 already being heralded as the year of earned social media engagement for brands and marketers, Jim’s book could not be more timely.

His writing style is conversational and easy to follow – and the book not only gives examples of how social media...