I had a brick and mortar businesses, a small thrift store, and I will tell you that I hated cold callers. I messed up their scripts something awful. Having had the business I talked to a lot of other brick and mortar business owners that did the same thing, cold callers = annoying {expletive}was the equation. The best ones were the cold callers for web design, and I'd start asking server specific questions and drive them nuts.

It does work, to some degree, but what we preferred...