I had a brick and mortar businesses, a small thrift store, and I will tell you that I hated cold callers. I messed up their scripts something awful. Having had the business I talked to a lot of other brick and mortar business owners that did the same thing, cold callers = annoying {expletive}was the equation. The best ones were the cold callers for web design, and I'd start asking server specific questions and drive them nuts.

It does work, to some degree, but what we preferred...

I have to admit I love to work locally. I am an old time sales man and like the face to face meetings.

When people get to gauge you at a face to face you really have to have your game on. No doubts about it. Looking presentable, not having a heavy smell (sweaty or overly cologned), not having bad breath, and having a bright cheery attitude, all makes it work.

I've talked with hundreds of fellow business owners, made money off a lot of them, and will continue to do so....

Or is it the most important one?

A brief about me.
I've been working online on and off since 1994, doing web design back when the blink element was shiny new, moving on to pushing CPA offers, building some sites and selling them, and no playing around with WSOs.

I joined WF when I founded a CPA network, which is not a recommended activity when you start from scratch. Training AMs that knew nothing but how to facebook, making contacts, etc.. It can burn one out....