Integrated marketing communications can be defined as many things. However, very few marketing tools allow as many tools, file types as well as complete packaging as does business marketing with Microsoft PowerPoint presentations. Of course, this extends to Apple Presentations as well. Throughout this article, we’ll refer to business presentations so feel free to view what is written in light of either software program. Think of effective marketing communications as preparing to cook a pot of...

As we continue this series on Facebook marketing for business, remember the primary rule; content marketing is king. Posting thoughtful and compelling updates is OK but longer term, who cares? At some point, you’ll have to post content, links, videos, images or other engaging assets to draw traffic away from Facebook and onto your business website. I’ve seen what can only be described as a business marketing travesty by many popular company pages – taking group members on a ‘fantastic voyage’...