In a new book, written by Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing, they argued that marketing has moved to its next stage: Marketing 3.0. they define Marketing 1.0 as a product-centric era, marked with the famous saying of Henry Ford, "Any customers can have a car painted any color that he wants as long it is black". When it comes to today’s information age where...