In the world of search engine optimization, the goal is to get your local site listed on popular search engines which will in turn direct traffic to your site on certain keywords relevant to your website.

Why then, you may ask, is it important to list your site on a major online directory?

The World Wide Web is organized based on trust. Links from one site to another are virtual stamps of approval. A link from a highly regarded directory like the Yahoo! Directory or Dmoz...