Fallbacking : Redirecting traffic to an offer suitable for a specific segment of traffic that was not initially targeted.

In other words: If you send not intentionally mobile US traffic to an offer that accepts only web UK traffic, you will want to automatically redirect this traffic to a similar offer that accepts mobile US traffic.

Every click counts and for that reason,...

Freemium is one of the main monetization models for mobile applications. Freemium offers a basic, 'lite' version of a software product, which is free of charge; while a premium version (that has extra features, services or content) can be unlocked after a payment. It seems very attractive for both software owners and app users. Everyone is allowed to try out the free version of the application, evaluate...

An idea is a fragile and precious thing; it requires to be well-thought over before being shaped into something tangible. If your idea concerns a new mobile application, you have to check whether this idea has already found its way to the vastness of application stores. At any moment you might discover that the brilliant idea conceived by your mind, is an app that's already in the store. Should you abandon it in disappointment? Or should you actually take the idea and implement it better than it...

Monetizing a website, whatever type of website it is, has become an extremely easy process. In the old days, to monetize a website, a webmaster had to pair themselves up with an advertiser that was advertising in a niche that was related to but not competing with their own niche. If, and that is a big if, a webmaster could locate an advertiser looking for a website that would publish ads on their site, then a joint-venture of sorts could be formed.

Now, this process has become a highly...

If you're interested in monetizing your site, you need to decide if you're going to do broad or narrow monetizing. Read today's post on my Writing Services blog to get more information at: Achieving Tightly Targeted Site Monetization