http://www.youtube.com/watch?v=JJD-We2DGe8

Understand that the hardest part of copywriting, or any kind of writing, is the opening line. If you do not lead into your sales message with the correct story, it will not get read, no matter how catchy the attention headline or the rest of the page is. What makes the process even more daunting is that it is so hard to write on an empty page. That is why I always keep three phrases in mind when writing good openers: questions, connect the...