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Understanding Your Customers Real Needs - The Range Rover Experience

Posted 4th May 2014 at 02:21 AM by markdawes

I have been driving Range Rovers for many years now and I love them, and I wanted to tell you about my recent experience with my local Range Rover dealership that has resulted in me spending another £50,000 with them on a new car because it will help you understand better the true value of good customer service.

About a month ago I left my home to travel up to the North of England. I was due to attend a meeting about 120 miles away and then continue my journey further north where...
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The 80/20 Rule of Business - The 'Pareto Principle'

Posted 4th May 2014 at 01:39 AM by markdawes

Eighty per cent of your business comes from only 20 per cent of your customer base and this is known as the 'Pareto Principle'.

In business, we all work hard to try to find new customers, as without them we wouldn't have a business. Yet what do we do once we have someone as a customer?

Bizarrely some companies start to ignore their needs or worse still, provide them with bad service. What is even worse is that when the customer complains, they are treated as a 'bad...
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