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Long has the debate raged about which is the better use of internet-marketing budget: paid-search initiatives or organic methods to gain new customers. PPC people generally feel the tools at their disposal are faster, more measurable, and therefore superior to organic, while SEO types insist that their techniques have more staying power and are more “honest” in the end. The truth is that there’s a place for each in any comprehensive marketing strategy and we’ll now explore some developments...
| Gopal | |
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