I read a post in a thread where someone said, that you should always go for a high price to earn a lot of money. This is wrong for many reasons, and I will try to explain a few.

But before we get there let's start with an important rule:
You have to think about ROI, and not just pricing and earnings!

If your price is low, but it's still profitable and brings a huge volume of sales, then you have a good pricing.
...

We're talking about price here. :p

Over the holiday weekend I decided to buy some new garden furniture. We had moved house a year ago and with the promise of some fairly decent weather on its way, we went to the internet to hunt the perfect product for our garden.

What I thought would take an hour or so to find and buy what I wanted, actually took almost 2 days to first of all, find the product that ticked all my boxes and then to find the "right seller". ...

I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...