By Paul Barrs


There’s one thing that’s dead set certain in the world of online business and web marketing – a high percentage of our customers are looking for information. Though not only information about online business stuff; that’s just a niche. People these days are looking for information on an amazing variety of different topics. So whatever you target marketplace with your online business, you can easily apply the following principles for yourself.
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By Paul Barrs


Well, you’ve made it this far. If you’ve done everything according to plan then you should by now have a high quality, very saleable product which is ready to go.

But let’s backtrack moment and just assess the checklist –

However you came up with your concept and original idea, you did your initial research to determine if there was a marketplace for your new product, right? Once you’d done that you took things that one...

By Paul Barrs

It’s the final step, you’re almost there – all you need to do it put your product together and you’re off and running. So go for it, what’s stopping you?

Just one thing –

As with any part of the process, you should never launch into it without first consulting your prospective customers; and how do we do that? We ask!

These days when most people think about publishing Online they immediately think PDF… of course,...

By Paul Barrs

This will probably be the shortest of all the articles in this series. However, I don’t want you to think that that means it’s any less valuable. Let me begin by telling you a story….

I was talking to a fellow at a seminar some time back who was looking for new product ideas to kick-start his business after 6 months away from it. He told me how in the past he’d released a couple of eBooks that enjoyed moderate success and so therefore had a small...

By Paul Barrs

Just because we’re talking about “product” here doesn’t automatically mean that it’s the type of product that has to be “purchased”, does it? You’re reading these articles aren’t you… where are you reading it, on a website, in a Blog, in an eBook? To gain access to this information you didn’t have to pay anything at all – so it can also be with your product.

The final step before you actually begin creating your product (and I am...