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How to Profit From Your Critics

Posted 28th March 2013 at 11:40 AM by SusanHarrison (Harrison Kenyon Marketing Blog)

Do you hate those people who give you two stars on amazon or leave the only bad feedback on a otherwise perfect eBay feedback score even though you were a perfectly good ebayer? Do you feel they may be holding your business back with their wicked ways?

Did you know these people are actually doing you a huge favour?

There will always be trolls ,people who are so angry with life they feel the need to spread bad feelings to others after all *misery loves company ,they...
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Successful Product Launching

Posted 6th September 2012 at 05:01 PM by Jeremy Barker (The Official Blog of Jeremy A Barker)

If you have to pick one thing that matters the most in the success of a new product, it has to be the product launch. No matter what kind of a product you are marketing, its launch will instantly determine the success or the failure of this product. A lot of research goes into the commercialization of products to derive maximum profits at the introduction stage.

Product launching requires a lot of planning in terms of targeting the customers, sales, distribution, sales force training...
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