In an excellent series of blogs, Stephen Smotherman from Full-Time FBA, discusses how he overcame some of the biggest selling fears.

Some of the Amazon FBA fears covered in the series so far include getting suspended, pricing, paying for services, selling used items, moving into new categories and negotiating a better price.

“Tanking” Prices
Stephen advises that although prices will always be fluid, sellers can reduce the chances of their competition lowering...

Did you know that 82% of all Amazon sales happen through the Buy Box? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty slim.

What is the Amazon Buy Box?
There of two types of sellers on Amazon, Amazon itself, and third-party sellers.

For the majority of items, there will be a number of buying options for the buyer. When a buyer selects, ‘Add to cart’, the seller who has the Buy Box at that moment in time (the Buy Box winner...

Whist customers on Amazon can add products to their shopping cart in various ways, the most widely used is via the ‘Add to Shopping Cart’ button, often referred to as the Buy Box. Having your listing placed in the Amazon Buy Box will certainly increase your sales of that product, but with only one Buy Box available to win for any product detail page, just how can you increase your chances of winning the elusive blue box?

Are you Eligible to Win the Buy Box?

Your...