What is a Backlink, Really?



If you have been within the internet marketing arena for much more than a few minutes you might have heard it stated that backlinks are critical to getting your internet pages to rank on the search engines. But what are backlinks, Really?
You can find two separate kinds of backlinks, internal and external.
What Are Internal Backlinks
Each and every website or blog consists of...

It’s no secret that the internet has dramatically transformed how companies do business. It’s now possible for a humble, yet small, digitally savvy company to bring a well established corporation with negligible internet skills to its knees. This is because more and more consumers are thoroughly researching every product and manufacturer before they buy. It’s a proven fact that the firms who embrace digital marketing concepts will survive and prosper. While those who are slow to catch on,...

Many years ago, I began the journey of learning how to Seo my website. Seo, short for search engine optimization, is crucial for long-term success regardless of industry keyword focus. Before presenting easy Seo strategies, a foundation must be established explaining what Seo is and further, why it is the difference between online businesses that fail and succeed. Here is the easy stuff, told to you hundreds of times which assist Seo efforts;

- Deep keyword research
- Clean, geo-focused...

Over the last several years, selecting a keyword rich, business name domain has become more important than ever. Search giants Google and Yahoo have made large acquisitions of well-known social media and video sharing websites and are constantly redefining search indexing parameters to align with new business. Prior to Google purchase of Youtube in 2007 and although owning a video hosting platform themselves at the time (Google Video), the search engine behemoth downplayed the value of video within...

OK – you have a great product or service getting on the first page of Google has become a relentless pursuit! The first step is describing services in a way which customers will first search and then locate online. Although many refer to sourcing searched keywords as Google keyword research, effective selection and deployment of search phrases on your website extends well beyond Google into every area of the Internet. Whether mining keywords for paid advertising, website content, social media...