The diagram is based on a survey by Apigee among 762 respondents.

It's been a long while since mobile phones became our irreplaceable assistants. It's been less time since they evolved into smartphones. And it was only 2007 when Apple presented the very first iPhone as a combination of a phone, a mediaplayer and a tool for...

As the smart phone trend continues to grow, it is vital that your company markets itself using this platform. There are some similarities between traditional marketing and smart phone marketing, but there also many important differences that you need to learn about to make sure your campaign is as effective as possible.

It is vital that your file sizes are small so that your potential customers are not turned off. Many smart phones have very slow response times or even a lack of space....