The bandwagon that is the Content Champion podcast rolls onwards to its 31st edition, and this time I’m happy to invite digital and communication strategist Steve Seager onto the show to talk about storylining – the best-kept secret of successful content marketing that most brands overlook.

With over 20 years’ experience in digital communication strategy across the UK, Europe and the Middle East, Steve has worked with both global brands and SMEs and is now based in Amsterdam,...

Hi guys, I’m excited to welcome bestselling author and popular blogger, Jeff Goins, as my guest on the 18th Content Champion podcast.

I’ve followed Jeff’s great work on the Goins, Writer site for nearly a year now – and he’s one of the few bloggers I find genuinely inspiring and helpful. His practical advice on being a better writer and earning a living from your work is priceless, so you really don’t want to miss this show.

Jeff has vast experience when...

http://www.youtube.com/watch?v=B_bJVnW5k8o

If you know anything about copywriting then you must know at least a tiny bit about storytelling. Personally, I think that cookie-cutter sales letters with headlines, openers, benefit points, a guarantee and call-to-action can sell just fine. But if you already have all the correct selling elements in the right place, you can increase that sales letter's conversion rate by leaps and bounds if you introduce a story to connect the elements...