Whether you know it or not Mobiles, Tablets and their Apps are playing the biggest role ever in marketing today, with most of the big brands using them to their advantage, and unless you're looking at publishing it in stores like Apple and Google play you are going to be left behind missing out on a massive opportunity, and the best part is it’s not that difficult to optimize an app to get high app store rankings either.

This is a new wave of advertising yourself in front of...

Back in 2010, the iPad entered the market under the banners of so-called ''post-PC era''. Apple and Google became the headliners in the trend of ''post-PC devices'' - smartphones and tablets. These devices have become an essential part of our lives, yet they could not replace PCs and laptops at the time. Can they now? Can this goal be achieved by iPad - the most popular product in the niche between smartphones and laptops?...

Tablets are often seen as devices that will become substitutes to laptops somewhere in the future. Now it's only a niche between smartphones and laptops, which is only surging up in popularity. But technologically modern tablets are more of entertainment devices than real computers. Mobile software allows to expand the functionality of tablets in business and marketing as wide as it can. Businesses often orient at tablets...