Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know.

While you can find decent guides on specific parts of this process, we didn’t find any that describe it from start to finish.

So we decided to create one. With a focus on content marketing.

The article tries to answer following questions:

• What is

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Why is it Important to Know Who are your Readers?

One of the most common mistakes that writers make is creating a write-up that is unsuitable for the target audience of the site. It is not enough to come up with a good piece that’s prolifically written. Writers must keep in mind who the readers are and adjust their style accordingly. Without giving importance to this, the message of the content can be misunderstood or it can totally miss getting the point across.

For...