The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to want and enjoy stories. If you can wrap your web page content in an engaging story that connects emotionally with your reader, you have a better chance of getting them to follow your call to action.

The Power of Your Personality
The story you create can be either your own first person account of something that changed your life, or it...

l You’ll want to find energetic peoplewho have the physical and mental endurance to complete tasks in a timely manner and contribute to each assignment with enthusiasm.
l You’ll want hire people who will take initiative. You don’t want to have to babysit employees who have no sense of what needs to be done or how to do it, or who just wait around to be told what to do. People with initiative find out what needs to be done and find a way to get it done.
l You’ll want to hire people...