1. Avoid targeting the wrong keywords
- This is the most common SEO mistake that is even made by the experts. This usually occurs when you are trying to create more descriptive keywords that describe your website but the words you use are not the words that most people search for. You need to be sure to choose the correct SEO keywords as it is one of the most important factors in creating your SEO. You can either make or, worse yet, break your SEO campaign by this one simple mistake. There are software tools available that can help you create your keywords. One of the most popular is Website Keyword suggestion.
2. Do not ignore your title tag
- Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.
3. Using a flash website that does not contain HTML
- A flash website may appear appealing to you but it is not appealing to users, or even search engines for that matter. If you still prefer to use a flash website be sure that you include an HTML version of the site.
4. Using Java Script Menus
- Search engines do not recognize Java Scripts and therefore should be left out. If you do happen to have certain portions of your website that do contain Java Script you will want to create a site map.
5. Do not forget Consistency and Maintenance
- Against popular belief you cannot create an SEO and forget about it as it will not last forever. If you want your website to continue to be popular you will need to provide both consistency and maintenance regularly. One important aspect of this is keeping an eye on your competition and changing your keywords accordingly.
6. Do not concentrate too much on your Meta Tags
- Meta tags are becoming a thing of the past and therefore it is better to begin leaving them out for best results.
- This is the most common SEO mistake that is even made by the experts. This usually occurs when you are trying to create more descriptive keywords that describe your website but the words you use are not the words that most people search for. You need to be sure to choose the correct SEO keywords as it is one of the most important factors in creating your SEO. You can either make or, worse yet, break your SEO campaign by this one simple mistake. There are software tools available that can help you create your keywords. One of the most popular is Website Keyword suggestion.
2. Do not ignore your title tag
- Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.
3. Using a flash website that does not contain HTML
- A flash website may appear appealing to you but it is not appealing to users, or even search engines for that matter. If you still prefer to use a flash website be sure that you include an HTML version of the site.
4. Using Java Script Menus
- Search engines do not recognize Java Scripts and therefore should be left out. If you do happen to have certain portions of your website that do contain Java Script you will want to create a site map.
5. Do not forget Consistency and Maintenance
- Against popular belief you cannot create an SEO and forget about it as it will not last forever. If you want your website to continue to be popular you will need to provide both consistency and maintenance regularly. One important aspect of this is keeping an eye on your competition and changing your keywords accordingly.
6. Do not concentrate too much on your Meta Tags
- Meta tags are becoming a thing of the past and therefore it is better to begin leaving them out for best results.
What is Off Page Optimization?
Posted 28th January 2015 at 02:03 AM by tee1970
Tags seo
Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN.
What is Off Page Optimization?
* Improving Link Popularity
* Using keyword rich anchor text
* Improving Google PR
What is Link Popularity & why is it required?
Link Popularity is defined as the number of incoming links your site domain has in each search engine. This is like the number of positive votes your site domain has on the internet. So, higher the number should be your primary goal. But you should make a note here that having a higher number of incoming links is not just enough. The quality of the incoming links matters a lot.
Search engines like Google, Yahoo & MSN would rank your website higher or lower in the search engine results depending on your link popularity.
How to check your Link Popularity?
In the search bar of any of the major search engines like Google, Yahoo or MSN type the following and press enter:
link:[url]http://www.yoursitedomain.com[/url] (Please replace "yoursitedomain" with your website's URL)
This would give you an idea as how many websites on the internet linking to your website.
What is link building & what are the different types?
Link building is the off page optimization strategy to improve your link popularity. There are basically two types of link building.
* Reciprocal Link Building
Reciprocal linking means there is one incoming and one outgoing link, i.e. there is link exchange between your site and the linking site. You first link to the other website and request the webmaster if they would like to link back.
* Non reciprocal Linking
Non reciprocal linking is to have only the incoming link without your site linking back. This would carry more value than the reciprocal link. But, this does not mean that reciprocal linking is not worth to do. It has it's importance. Non reciprocal linking is better but a little tougher to achieve.
How to do reciprocal link building?
You need to find the websites which has similar theme as yours but not direct competition and request a link exchange. Once you find the right websites then you add a link to these websites on your links page and send an individual email to each one of these website owners.
Now, you should take care of the anchor text, also known as linking text. This is the text which is displayed on the other website linking to your website.
The anchor text should be the best keyword describing your website and it has high value attached to it.
These are the three basic things you would need before you request a link exchange with the link partner websites.
Title: This is the anchor text
URL: The webpage URL you want the link to.
Description: Describing the purpose of your website in brief and do not forget to mention your keywords.
The next thing you should look into is the Google PR (Page Rank) of the linking webpage. The higher the Google PR the higher link value you get which would be converted to higher rankings in Google search engine.
Now, internet is an ocean and finding these websites, their Google PR and emailing them is a tough manual process. You can do this but may take years before you can build decent link popularity.
Is there a way out?
Yes! you bet!
There are quite a few SEO Software tools which would help you implement reciprocal link building. But making the decision as which SEO Software tool is right for you is the BIG question.
Each SEO software has it's own limitations as what they can achieve. The best thing to do is if these SEO Software companies have a trial version, feel free to download and test it out.
What is Off Page Optimization?
* Improving Link Popularity
* Using keyword rich anchor text
* Improving Google PR
What is Link Popularity & why is it required?
Link Popularity is defined as the number of incoming links your site domain has in each search engine. This is like the number of positive votes your site domain has on the internet. So, higher the number should be your primary goal. But you should make a note here that having a higher number of incoming links is not just enough. The quality of the incoming links matters a lot.
Search engines like Google, Yahoo & MSN would rank your website higher or lower in the search engine results depending on your link popularity.
How to check your Link Popularity?
In the search bar of any of the major search engines like Google, Yahoo or MSN type the following and press enter:
link:[url]http://www.yoursitedomain.com[/url] (Please replace "yoursitedomain" with your website's URL)
This would give you an idea as how many websites on the internet linking to your website.
What is link building & what are the different types?
Link building is the off page optimization strategy to improve your link popularity. There are basically two types of link building.
* Reciprocal Link Building
Reciprocal linking means there is one incoming and one outgoing link, i.e. there is link exchange between your site and the linking site. You first link to the other website and request the webmaster if they would like to link back.
* Non reciprocal Linking
Non reciprocal linking is to have only the incoming link without your site linking back. This would carry more value than the reciprocal link. But, this does not mean that reciprocal linking is not worth to do. It has it's importance. Non reciprocal linking is better but a little tougher to achieve.
How to do reciprocal link building?
You need to find the websites which has similar theme as yours but not direct competition and request a link exchange. Once you find the right websites then you add a link to these websites on your links page and send an individual email to each one of these website owners.
Now, you should take care of the anchor text, also known as linking text. This is the text which is displayed on the other website linking to your website.
The anchor text should be the best keyword describing your website and it has high value attached to it.
These are the three basic things you would need before you request a link exchange with the link partner websites.
Title: This is the anchor text
URL: The webpage URL you want the link to.
Description: Describing the purpose of your website in brief and do not forget to mention your keywords.
The next thing you should look into is the Google PR (Page Rank) of the linking webpage. The higher the Google PR the higher link value you get which would be converted to higher rankings in Google search engine.
Now, internet is an ocean and finding these websites, their Google PR and emailing them is a tough manual process. You can do this but may take years before you can build decent link popularity.
Is there a way out?
Yes! you bet!
There are quite a few SEO Software tools which would help you implement reciprocal link building. But making the decision as which SEO Software tool is right for you is the BIG question.
Each SEO software has it's own limitations as what they can achieve. The best thing to do is if these SEO Software companies have a trial version, feel free to download and test it out.
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