The Importance Of Split Testing In SEO And Internet Marketing
Posted 15th October 2010 at 11:08 AM by thebitbotdotcom
It is not uncommon for webmasters, bloggers and internet marketers to spend countless hours tuning and tweaking a variety of aspects of their websites and landing pages. Generally, what is attempted, is the establishment of a website or landing page that is professional in appearance, has a user-friendly layout and convincing copy on the page. Additionally, time is taken to research the keywords used in the copy so as to maximize the amount of organic traffic that can be sent via search engines.
While all of this time and effort spent is typically time and effort well spent, in the end, the only way to know if a layout, appearance will have maximum effectiveness or if a keyword will live up to the expectations placed on it by the proposed global or local monthly searches is to split test.
Split testing has been around since the beginning of marketing and is used to eliminate models that consistently under-perform the standard of the individual performing the split test. Split testing also helps to establish new avenues of marketing presentation that may inadvertently be considered a waste of time, initially.
Whatever you are designing or writing, be it a website, landing page or just an article, it can be split tested. So, what are some examples of aspects of your website or marketing campaign that can be split-tested?
One example is the placement of an opt-in form on a blog can be split tested as to its placement on the landing page. It is not uncommon to see an opt-in form placed at the top of the column on the right hand side of the page. Some designers may place it in the header. Still others may make it contextual and place it right beneath the article or content so as to lure the visitor or reader to opt in.....
Continue reading here: http://thebitbot.com/2010/10/the-imp...net-marketing/
While all of this time and effort spent is typically time and effort well spent, in the end, the only way to know if a layout, appearance will have maximum effectiveness or if a keyword will live up to the expectations placed on it by the proposed global or local monthly searches is to split test.
Split testing has been around since the beginning of marketing and is used to eliminate models that consistently under-perform the standard of the individual performing the split test. Split testing also helps to establish new avenues of marketing presentation that may inadvertently be considered a waste of time, initially.
Whatever you are designing or writing, be it a website, landing page or just an article, it can be split tested. So, what are some examples of aspects of your website or marketing campaign that can be split-tested?
One example is the placement of an opt-in form on a blog can be split tested as to its placement on the landing page. It is not uncommon to see an opt-in form placed at the top of the column on the right hand side of the page. Some designers may place it in the header. Still others may make it contextual and place it right beneath the article or content so as to lure the visitor or reader to opt in.....
Continue reading here: http://thebitbot.com/2010/10/the-imp...net-marketing/
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