How To Write Link Bait
Posted 15th October 2010 at 11:10 AM by thebitbotdotcom
By default, marketing involves copyrighting and publishing. This is due to the fact that search engines read words as opposed to looking at pictures. Maybe someday, search engines will review images, but that day is not here yet. Until then, we are stuck with words and articles. As always, copy should be well written meaning that all punctuation and spelling as well as grammar should be correct. Articles in themselves, should be worded in a way that reflects insight and professionalism. That being said, it never hurts to throw in a little link bait into the rotation every once in a while.
Link bait is the term used to designate a particular writing style that literally adds bait to an article specifically to catch links just like a fisherman puts bait on a hook to catch fish. The difference is that the bait used comes in the form of words and psychological triggers that invoke curiosity or a profound emotional response of one sort or another, starting with a catchy title.
The process of baiting can take several forms. Some of the more common forms are "How To's" or "Lists". Typically, these types of link bait articles fall under a more general category identified as "Resource(s)" and they are probably some of the most common types of bait. We all love a good "How To". How often have you been searching for a solution to a problem and stumbled across a "How To" title in the search results that is an exact match to the question in you head. If you are like me, you cannot click on the link fast enough. If the article meets your quality standard and if you are a blogger, you might just link to it to share it with your readers. In that case, the goal of the article has been accomplished. The same thing goes with "Lists". Lists,one of the most traditional forms of link baiting and one that is continuously used to this day, have titles that usually start with numbers. Additionally, lists, provided they are quality lists, make excellent link bait as they are the essence of a resource by definition alone. Who doesn't like to read a well thought out list on a subject that they are interested in. Lists are easy to remember, if they are not too long, and commonly referred to by other copyrighters.....
Continue reading here: http://thebitbot.com/2010/10/how-to-write-link-bait/
Link bait is the term used to designate a particular writing style that literally adds bait to an article specifically to catch links just like a fisherman puts bait on a hook to catch fish. The difference is that the bait used comes in the form of words and psychological triggers that invoke curiosity or a profound emotional response of one sort or another, starting with a catchy title.
The process of baiting can take several forms. Some of the more common forms are "How To's" or "Lists". Typically, these types of link bait articles fall under a more general category identified as "Resource(s)" and they are probably some of the most common types of bait. We all love a good "How To". How often have you been searching for a solution to a problem and stumbled across a "How To" title in the search results that is an exact match to the question in you head. If you are like me, you cannot click on the link fast enough. If the article meets your quality standard and if you are a blogger, you might just link to it to share it with your readers. In that case, the goal of the article has been accomplished. The same thing goes with "Lists". Lists,one of the most traditional forms of link baiting and one that is continuously used to this day, have titles that usually start with numbers. Additionally, lists, provided they are quality lists, make excellent link bait as they are the essence of a resource by definition alone. Who doesn't like to read a well thought out list on a subject that they are interested in. Lists are easy to remember, if they are not too long, and commonly referred to by other copyrighters.....
Continue reading here: http://thebitbot.com/2010/10/how-to-write-link-bait/
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