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How to Sell SMS as a marketing solutions

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Posted 27th March 2012 at 07:19 AM by tjkirgin

You will sell more SMS as a marketing solution if you don't sell SMS as a marketing solution.

Let me explain;

It has been my experience that marketers and advertisers are overwhelmed with new media marketing techniques and usually gravitate towards one or two sexy ideas. Once they get these ideas in their head and they imaging using them to generate new or reoccuring business, they are already sold. They just need some help in execution. That is where you come in as an SMS Reseller.

But you don't sell them SMS. You sell them on the idea of mobile marketing and how it is a necessary component to social media. You sell them on the fact that currently about 25% of Google search traffic is coming from mobile devices. You sell them on the fact that their web site is most likely NOT MOBILE FRIENDLY. You educate them about:
  • Mobile Web Sites
  • Browser Detection and Redirects
  • Mobile Search
  • QR Codes and how to properly use them
  • HTML 5 Mobile Web Apps
  • Native Mobile Apps

These are the sizzling things that keep them up at night. They are sexy, fun to play with and easy to brag about to their peers. "Yeah, I have a mobile app, wanna see it?" or "Scan my QR code".

These are the catalyst to get your prospect interested in mobile marketing as a whole, and not just SMS. Once you have their attention, that is when you introduce them to SMS Alerts, Keyword auto res-ponders and other SMS marketing solutions.

The best method to introduce these foreign concepts is with a live demo. We preach to our SMS Resellers to NEVER go see a client without first setting up a keyword with an auto res-ponder containing a link to a simple mobile web site you built for them using copy and paste from their web site. Then create a QR code that directs them to Text the Keyword or at least links them to the same mobile web site. I have never met a business owner that didn't think it was so cool to see that auto res-ponder come back instantly carrying a marketing message and a link to mobile friendly content about their product or service. Heck, include a YouTube video if they have on in the mobile web site.

Creating the aforementioned client demo takes about 10 minutes if you are using a robust Mobile Marketing Platform. The client will think it took you hours. They will see it, touch it and imagine the revenue it can generate for them.

At that moment, they are SOLD.
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  1. New Comment
    Cheryl Haile's Avatar
    I'm so excited that I found your articles, blogs! I wish I had found you in 2012!!!!

    Better late than never!! LOL

    Posted 20th October 2016 at 04:35 PM by Cheryl Haile Cheryl Haile is offline

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