2nd Post From The Past
Posted 4th March 2009 at 03:26 PM by Zale
Hi guys,
I really don't need a lot of information about the examples.
Just simple stuff - 50$ 300 keyword four ads generated 10 sales. Revenue was $10 with a max cost per click of 1.00.
I am really at the beginning of this.
I am getting frustrated because I have made 0 sales and I don't know why.
On my direct campaign and landing page campaign I am getting clicks.
I realize every campaign is different - but - I am not sure even what level of clicks per keyword are useful. It is a 100 or is it a 1000 before I will get reasonable data.
I know that I need to test, test and test some more. But right now I am testing almost every variable at once because I just have no feel for what will work.
And the worst part of this - is I have done my research.
I have read all the top books on direct marketing. So I know what copy is supposed to look like and sound like. I know who my target market is.
I have watched a few course. Read some blogs. Watched your videos. I am doing it all.
I am just so frustrated with myself. I just don't know what to do to get the first sale.
I know without a doubt I will be successful - I just need the break through.
Any sort of experiences that happened when you started out that made a breakthrough will be great.
So far the only advice is to spend $50 a day. Is that assuming a .50 max CPC?
(Thank you for letting me rant a bit)
Aaron - I have setup each adgroup with the keyword - one as a Broad and one as an Exact. I have the same three ads running for all keywords. My headline is the keyword. For keyword phrases too large - I have edited them to reflect the core relative words to my offering.
I have turned off the content network for both test campaigns.
As for configuring the Content network differently - what do you mean? Do I put all my keywords in one adgroup or do I organize using the keyword grouper?
By the way - what does it mean to be competitive?
Does that mean - in position 4-8? or does that mean that they show up?
By the way - I like doing this in the forum - so that others can follow and learn from my experiences.
I currently keep my keywords in Excel and have multiple pages - its easier for me to make multiple changes and add new keywords to the list.
I really don't need a lot of information about the examples.
Just simple stuff - 50$ 300 keyword four ads generated 10 sales. Revenue was $10 with a max cost per click of 1.00.
I am really at the beginning of this.
I am getting frustrated because I have made 0 sales and I don't know why.
On my direct campaign and landing page campaign I am getting clicks.
I realize every campaign is different - but - I am not sure even what level of clicks per keyword are useful. It is a 100 or is it a 1000 before I will get reasonable data.
I know that I need to test, test and test some more. But right now I am testing almost every variable at once because I just have no feel for what will work.
And the worst part of this - is I have done my research.
I have read all the top books on direct marketing. So I know what copy is supposed to look like and sound like. I know who my target market is.
I have watched a few course. Read some blogs. Watched your videos. I am doing it all.
I am just so frustrated with myself. I just don't know what to do to get the first sale.
I know without a doubt I will be successful - I just need the break through.
Any sort of experiences that happened when you started out that made a breakthrough will be great.
So far the only advice is to spend $50 a day. Is that assuming a .50 max CPC?
(Thank you for letting me rant a bit)
Aaron - I have setup each adgroup with the keyword - one as a Broad and one as an Exact. I have the same three ads running for all keywords. My headline is the keyword. For keyword phrases too large - I have edited them to reflect the core relative words to my offering.
I have turned off the content network for both test campaigns.
As for configuring the Content network differently - what do you mean? Do I put all my keywords in one adgroup or do I organize using the keyword grouper?
By the way - what does it mean to be competitive?
Does that mean - in position 4-8? or does that mean that they show up?
By the way - I like doing this in the forum - so that others can follow and learn from my experiences.
I currently keep my keywords in Excel and have multiple pages - its easier for me to make multiple changes and add new keywords to the list.
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