11 Post

Hi Steven,

Thank you for your comment. I really do wish that you identify where you feel I am doing something wrong.
We both have the same goal - getting to profit.
I am not profitable - I assume you are - then I am doing something wrong. I must be missing something somewhere.

I have tried to provide as much information as possible on my thinking and my approach. Please feel free to hammer away.

I am doing this openly so others can learn from my mistakes and hopefully my successes.

---- Todays Changes ---
1) I have created an excel spreadsheet so I can see the effects of the changes. I have done this because I view the process as a funnel - so I am following how effective my funnel is.
Top of the funnel is impressions
Next is clicks
Bottom of the funnel is sales

My spreadsheet works left to right and is intended to tell me how well I am doing moving down the funnel.

I am not sure how T202 fits into this.

Track effectiveness of my ads
# Impressions Avg Position
Effectiveness of my reach
%CTR # Clicks
Expenses
Avg. CPC Total Spend
Quality of Keywords
Total Ad Groups, Position - not display, 0-3, 3-8, over 8
Quality Of Ads
Num of ads, 0 Impressions, > 0 Impressions
Sales
Clicks reported by CJ Amount of Sale CTR% of sale

2) Here is my plan - pretty obvious - but since I need to control my jumping from shiny object to shiny I object - if I outline it - I can follow it

1) Find and understand the keyword-ad combo that generates impressions
2) Find keyword-adword combo that generates clicks
3) Find keyword-adword combo that generates sales
4) Find keyword-adword combo that generates profits
5) Expand to other networks. (A whole new learning curve!!)

The keyword-adword combo is all about the keyword price, the position, etc.

Obviously having problems with 1 and 2. Haven't generated a sale yet. Also - I have done my numbers. I realized that a 100 profitable clicks is a good goal before adding the other networks.

FYI - I keep all my data in an Excel spreadsheet which lets me add and modify so that when I move to other networks my raw data is available.

What do other people do?

3) I have written out a much more detailed description of my target market - doing that identified several new keyword ideas. I will be adding them to the package.

4) Changes to keywords
Goal: Increase the number of clicks of keywords being displayed. Assuming that keywords greater than 8 are being clicked because nobody sees them. (Note one was clicked at avg pos of 16.3)
Action:
Increased Exact keywords with positions over 8 by 0.50 and
broad keywords to .50 or 1.00 depending if they were at .35 or .50

PROBLEM - KEYWORDS WITH QS of 5-7 are getting 0 Impressions.
Any ideas of what I can do?

Is it that they are being searched or is that the ads not working? I use the same Ads for all keywords. These keywords have QS of 3-7 with the majority at 6 and 7.

FYI - My clicks are so low that I am not able to use T202 yet for detailed adjustments of my ads.

5) Added some new keywords - based on the few clicks I have and the results of writing out a detailed description of my target market.

6) Added two more adverts based on some thinking about the person doing the purchasing. What are they worried about.
(standard Direct mail marketing) The adverts apply to all keywords in the system.

Thats about it for today.

Any ideas of things to look at or better ways to improve - PLEASE post.