Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 16th Nov 2015, 01:41 AM   #1
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

We have lots of clicks but not enough conversions?
what is the reason behind this?

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 16th Nov 2015, 07:40 AM   #2
Active Warrior
 
Join Date: 2015
Posts: 32
Thanks: 7
Thanked 3 Times in 3 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

I think you should increase traffic for your website

doanxuanhoang is offline  
Unread 17th Nov 2015, 03:20 AM   #3
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by doanxuanhoang View Post

I think you should increase traffic for your website
Hey we have already reputed environment, like we have around 60k followers on all social media channels.but still we have not enough leads.
now what steps should be took by us?

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 17th Nov 2015, 04:43 AM   #4
HyperActive Warrior
 
sprucevn's Avatar
 
Join Date: 2015
Posts: 196
Thanks: 7
Thanked 45 Times in 39 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

the following tips will help you increase conversion rate:
Implementing A/B Testing
Generating a fascinating and clear value scheme
Establishing a sales funnel
Rising trust
Making easy to order
Providing testimonials and case studies
Remove distraction
Reduce and delete risk
Good success!
sprucevn is offline  
The Following 2 Users Say Thank You to sprucevn For This Useful Post:
Unread 18th Nov 2015, 12:41 AM   #5
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by sprucevn View Post

the following tips will help you increase conversion rate:
Implementing A/B Testing
Generating a fascinating and clear value scheme
Establishing a sales funnel
Rising trust
Making easy to order
Providing testimonials and case studies
Remove distraction
Reduce and delete risk
Good success!
Hi,

thank you very much for such a precious suggestion for me.
it seems a your personal experience so it will also very impact full for me .
thanks once again!!

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 18th Nov 2015, 12:53 AM   #6
Active Warrior
 
Join Date: 2015
Posts: 72
Thanks: 3
Thanked 80 Times in 43 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

have you tried visual web optimiser?
oneresource is offline  
The Following User Says Thank You to oneresource For This Useful Post:
Unread 18th Nov 2015, 08:51 AM   #7
Warrior Member
 
CandyKc's Avatar
 
Join Date: 2015
Location: East coast
Posts: 19
Thanks: 23
Thanked 14 Times in 11 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

You can try to find a right answer in this similar thread - http://www.warriorforum.com/conversi...nversions.html
CandyKc is offline  
The Following User Says Thank You to CandyKc For This Useful Post:
Unread 19th Nov 2015, 03:57 AM   #8
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hi CandyKC,

thank you so much I have already see that thread, but I need something unique means I need some extra ordinary answers for the same question, so i have put this question over here.
and thank you so much for guiding me!!

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 19th Nov 2015, 03:58 AM   #9
Active Warrior
 
Join Date: 2015
Posts: 32
Thanks: 7
Thanked 3 Times in 3 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Exactly you can increase traffic for website.or increase backlink

doanxuanhoang is offline  
Unread 20th Nov 2015, 12:50 AM   #10
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by smasif15 View Post

To Get more conversions, you have to work in few areas,
9 tips you should need to follow

A/B testing
First decide what you actually need to test, Then test those segment.The more you test the more it's better for you.

Need to create a compelling and clear Value proposition
You value should be differentiated from competitor's offer, you should be able to provide at least one element which separates you from your competitor

Cut out the Jargon
Make your offer easy to understand

Set up a sales funnel
Not everyone visit to buy , so create awareness, interest then ask for sale

Increase Trust Value
Add trust elements into your website which will surely help you to increase conversions

Easy to Buy
The buying process should be easy to follow on, exclude form fields which are unnecessary

Offer Proof
Offer proof can be customer testimonials, Third-party Reviews and social proof If you can post a great demo of your product that would be awesome

Compare your offer with competitor
It's so common that people always tend to compare before using it, so tell them why your offer makes you best from others

Trial Period
A trial period is a must as you are into mobile app.let them use it before they buy it!

If you can follow these steps you would be able to make more conversions I believe.
There are more steps if you want you can follow, Here's an article which will help you to know more

23 landing page optimization best-practiced strategies to boost conversion. | Zestapps Marketing Blog
Hi,
thank you so much for your precious suggestion...
I thing these suggestions or your points could be helpful for us to getting conversions.
so keep it continue in future, this information could be helpful for our forum's audience.
so thank you so much for sharing such valuable information !!

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 20th Nov 2015, 09:15 AM   #11
VIP Warrior
War Room Member
 
Join Date: 2010
Posts: 7,308
Thanks: 2,858
Thanked 3,746 Times in 2,490 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

You need to give more info to get meaningful answers.

Originally Posted by campbelljof View Post

We have lots of clicks but not enough conversions?
what is the reason behind this?
DABK is offline  
Unread 22nd Nov 2015, 05:25 PM   #12
Digital marketer
 
Mehdib's Avatar
 
Join Date: 2015
Location: Christchurch, New Zealand
Posts: 92
Thanks: 8
Thanked 16 Times in 16 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hey,
I guess the website you are referring to is Designhill, and to increase conversion you need to start looking at your site from a user point of view.
First of all you might have tons of visitors, but are they the right visitors for you? If for instance you optimise your site for webdesign and I come from a search result and see that it is a contest or bidding basis website I will not stay. So check your optimisation work and the results you get.

On the other hand, is your website clear enough in what it does in the first 5 seconds? If I enter your site, can I understand what it does in 5 to 10 seconds? Check your website's analytics and see which page has highest bounce rate, test your website through Crazy Egg and see which part of the converting pages are mostly visited or not visited at all. You can also do an A/B testing to see if a different design would be better.
Use some offline strategies as well, promotions, maybe a popup (do not over do this though, it becomes annoying soon), a hovering button to your contact page on side of your website.

Good luck

Marketing dude in technology world
Works as digital marketing manager at ID printers
Mehdib is offline  
Unread 22nd Nov 2015, 09:04 PM   #13
Warrior Member
 
Join Date: 2015
Posts: 2
Thanks: 0
Thanked 0 Times in 0 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

I think your customer goals is not good, I also want to more information on this question!
MrBill9 is offline  
Unread 22nd Nov 2015, 10:46 PM   #14
Ninja of landing page
 
Join Date: 2015
Location: Bangladesh
Posts: 2
Thanks: 0
Thanked 0 Times in 0 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

For the increasing the Conversion Rate Optimization , of your page or website

You can make good landing page , capture page . opt-in page , squeeze page ,

you can make a video about your services so that it can come more closer to the customer

I am Ninja at on these page creation

You can hire me from fiverr and Upwork

I am now no fiverr seller level-2
and at upwork -top rated

waiting for your best positive response

Great thanks
surjaodk is offline  
Unread 23rd Nov 2015, 01:55 AM   #15
HyperActive Warrior
 
Join Date: 2011
Posts: 352
Thanks: 14
Thanked 31 Times in 25 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Try getting more targeted traffic to your site. With targeted traffic you will be able to get more conversions. Post in related forums, comment on related blogs, and create your own blog with plenty of content related to your niche

tahoecale is offline  
Unread 23rd Nov 2015, 10:54 PM   #16
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by Mehdib View Post

Hey,
I guess the website you are referring to is Designhill, and to increase conversion you need to start looking at your site from a user point of view.
First of all you might have tons of visitors, but are they the right visitors for you? If for instance you optimise your site for webdesign and I come from a search result and see that it is a contest or bidding basis website I will not stay. So check your optimisation work and the results you get.

On the other hand, is your website clear enough in what it does in the first 5 seconds? If I enter your site, can I understand what it does in 5 to 10 seconds? Check your website's analytics and see which page has highest bounce rate, test your website through Crazy Egg and see which part of the converting pages are mostly visited or not visited at all. You can also do an A/B testing to see if a different design would be better.
Use some offline strategies as well, promotions, maybe a popup (do not over do this though, it becomes annoying soon), a hovering button to your contact page on side of your website.

Good luck
Hi,

Thank you so much for your kind reply.
You have really did a nice job to me, I mean you spend some time on my site and give me the best advice.
I will follow all your suggestion.
thank you from from bottom of my heart.

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 23rd Nov 2015, 11:06 PM   #17
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hi,

Thanks to all warriors who participate in this conversion and give the best advice to me.
Its really very helpful and very motivational to me.

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 26th Nov 2015, 06:39 AM   #18
Active Warrior
 
Join Date: 2015
Posts: 92
Thanks: 2
Thanked 10 Times in 9 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Use tools like gostats and GA to test traffic build goals and setup funnels, see where traffic is exiting and close them using appropriate measures.

counter2015 is offline  
Unread 26th Nov 2015, 01:51 PM   #19
HyperActive Warrior
 
onehalf's Avatar
 
Join Date: 2015
Location: Junction Business House, Level 2, Suite 203, Melbourne VIC 3182
Posts: 375
Thanks: 51
Thanked 44 Times in 41 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Ways to boost your conversion rate:

Increasing online conversion rates
1. Add social proof to your website using customer testimonials or case studies.
2. Provide clear contact information.
3. Establish credibility.
4. Offer a guarantee.
5. Create a compelling headline

Increasing Offline Conversion Rates
1. Trial Closes
2. Get customers to invest time to your offer
onehalf is offline  
Unread 27th Nov 2015, 03:39 AM   #20
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hi,
Thanks for your kind response, I appreciate your points,These points will surely help me out in my business.

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 28th Nov 2015, 09:51 AM   #21
Warrior Member
 
Join Date: 2015
Posts: 12
Thanks: 0
Thanked 1 Time in 1 Post
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

It's most likely because you get generic traffic to your site and your website is not having optimal conversion elements to stimulate conversions.

Marketing & Sales Automation Platform. Intelligent lead tracking platform where you can find out the source behind each lead, get email notifications once your lead come back to your site, find out where he has been on and much more.[/I]
http://www.myconversionbrain.com
MyConversionBraindotcom is offline  
Unread 30th Nov 2015, 12:23 AM   #22
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by MyConversionBraindotcom View Post

It's most likely because you get generic traffic to your site and your website is not having optimal conversion elements to stimulate conversions.
Hi,
And thank you so much for your kind response, and would you please give me some suggestion about optimal conversion elements, means what should we add in our website to get more conversions??

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 30th Nov 2015, 12:26 AM   #23
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hi warriors,

Here I have shared my website's conversion button, so please give me some suggestion about this:-http://www.designhill.com/launch

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 2nd Dec 2015, 06:54 AM   #24
Warrior Member
 
Join Date: 2015
Posts: 22
Thanks: 0
Thanked 1 Time in 1 Post
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Bring traffic to your site through seo optimization. prefer a responsive website design. this will help you to get conversion rates.
carolinnah is offline  
Unread 2nd Dec 2015, 10:46 PM   #25
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by carolinnah View Post

Bring traffic to your site through seo optimization. prefer a responsive website design. this will help you to get conversion rates.
Thank you for your kind response,but I would like to inform you that our site is already a responsive website, well structured, and collection of all the desired things.
now what are we lacking, that is what I would like to know from all of our forum members.
Here you can check our website:- Designhill.com

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 3rd Dec 2015, 05:20 AM   #26
Warrior Member
 
evilfighter's Avatar
 
Join Date: 2015
Location: Michigan
Posts: 22
Thanks: 10
Thanked 14 Times in 10 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hey man, you should definitely try picreel’s pop-ups. They’ve raised my conversions without affecting the traffic in a quite short time. Just urge your visitors a little bit.
evilfighter is offline  
Unread 3rd Jan 2016, 06:00 AM   #27
Warrior Member
 
Join Date: 2016
Posts: 23
Thanks: 13
Thanked 3 Times in 3 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

I think you should optimize your sale page = landing page. That site is very important to convince your viewer to become customer...
stormyse7en is offline  
Unread 3rd Jan 2016, 06:02 AM   #28
Warrior Member
 
Join Date: 2016
Posts: 23
Thanks: 13
Thanked 3 Times in 3 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

You can study about how to optimize the content of your landing page. Alway remember Content is King is my direction..
stormyse7en is offline  
Unread 4th Jan 2016, 12:41 AM   #29
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Hey stormyse7en ,

Thank you so much for your kind reply!!
I will surely going to apply your suggestion to our strategies..

Thanks

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 4th Jan 2016, 04:12 PM   #30
Warrior Member
 
Join Date: 2015
Posts: 24
Thanks: 0
Thanked 2 Times in 2 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

I agree with a lot of great points made on this thread about optimizing user conversion rates in general. I cannot tell though campbelljof if you are referring to conversion rates for ad campaigns? Or CR in terms of visiting users signing up on your site? Or converting users in some other way? I think depending on what your goal is, a lot of the points made on this thread could be applicable - If you can let us know more specifically what you want to increase CR for, I'm sure there might be more feedback for you! If you are referring to ad optimization, it would be good to know also the typical format of the ads you work with - ie: Do users have to purchase something? Are they simple sign ups? etc.

Michael Thompson
Adscend Media
Skype - Michael.Adscend
AdscendMichael is offline  
Unread 4th Jan 2016, 09:55 PM   #31
Banned
 
Join Date: 2016
Location: The Best Place On Earth
Posts: 236
Thanks: 65
Thanked 36 Times in 35 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

That means your traffic is not active or real. I don't know really why this is happening. But it may happen for lack of promotion and good traffic.
enjamulahsan is offline  
Unread 5th Jan 2016, 12:06 AM   #32
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Thank You Guys,

If Any One Can see our website then please suggest me some tips for our website!!

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 10th Feb 2016, 08:02 AM   #33
Active Warrior
 
Join Date: 2016
Posts: 57
Thanks: 1
Thanked 3 Times in 3 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

You can advertise different products, brands, businesses and sites to get money by exchanging traffic.
You can hire a person that will bring clients for advertising. It'll be very profitable.
Simonseed is offline  
Unread 10th Feb 2016, 09:05 AM   #34
Active Warrior
War Room Member
 
Join Date: 2008
Posts: 56
Thanks: 3
Thanked 2 Times in 2 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by campbelljof View Post

We have lots of clicks but not enough conversions?
what is the reason behind this?

Perhaps you have chosen the wrong keywords.Also ,you may need to change more things .

mathaios is offline  
Unread 11th Feb 2016, 12:58 AM   #35
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

thank you guys for supporting us, i mean i get always the best solution from here.so thank you from the bottom of my heart;-

now you have chance to win $229 :-http://www.designhill.com/design-blo...at-designhill/

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 11th Feb 2016, 02:10 AM   #36
HyperActive Warrior
 
HelenVendo's Avatar
 
Join Date: 2015
Posts: 108
Thanks: 2
Thanked 16 Times in 16 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Have you done A/B testing? It's a great way to define what methods works for you the best.
Also have you developed a sales funnel? It's extremelly important, maybe there're some defects with it.
What is the route of the visitor of your website? How can they go from opening your website to the order?
HelenVendo is offline  
Unread 11th Feb 2016, 11:48 AM   #37
Warrior Member
 
Join Date: 2016
Posts: 4
Thanks: 0
Thanked 1 Time in 1 Post
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Good question- There's some good answers in this thread.

One thing that increases conversions is your relationship with your list. Size does matter, but so does your relationship.

Also, I prefer to build a "buyers list" meaning that getting an email after someone has bought something. Like maybe offering a bonus on someones JV page or selling something yourself.

Good Luck- Scott
scottlarson is offline  
Unread 15th Feb 2016, 12:31 PM   #38
HyperActive Warrior
War Room Member
 
Join Date: 2012
Posts: 152
Thanks: 3
Thanked 37 Times in 32 Posts
Blog Entries: 2
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

The problem should be in the traffic quality and on your landing page.

Try to improve the landing page, make it more useful and remove any distractions from it. That should help. Then consider trying a different traffic source. Keep testing all the variables to improve your conversion rate.

Verdatti is offline  
Unread 16th Feb 2016, 12:12 AM   #39
HyperActive Warrior
 
campbelljof's Avatar
 
Join Date: 2014
Location: India
Posts: 223
Thanks: 31
Thanked 14 Times in 13 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

hey warriors thank you so much for giving me such important suggestions,

I will keep in mind these suggestion and will apply to my site.

Niriya offers best Digital Marketing Services
campbelljof is offline  
Unread 21st Feb 2016, 03:48 PM   #40
Warrior Member
 
onlyexist's Avatar
 
Join Date: 2016
Location: United States
Posts: 29
Thanks: 18
Thanked 10 Times in 10 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

Originally Posted by sprucevn View Post

the following tips will help you increase conversion rate:
Implementing A/B Testing
Generating a fascinating and clear value scheme
Establishing a sales funnel
Rising trust
Making easy to order
Providing testimonials and case studies
Remove distraction
Reduce and delete risk
Good success!
Sum up everything! Thanks buddy!
onlyexist is offline  
Unread 21st Feb 2016, 07:35 PM   #41
HyperActive Warrior
 
Join Date: 2016
Posts: 111
Thanks: 17
Thanked 114 Times in 33 Posts
Default
Re: How Can we increase our conversion rate ?
Share on: 
fb share twitter share gplus share more share

I just posted this in another thread, so hopefully talking about this again will get me in trouble or anything.

But anyways, there's this rule from the great direct marketing legend Ed Mayer which goes like this:

It's called the 40/40/20 rule.

It basically says that the success of any marketing campaign can be broken down in the following:

40% of the success is related directly to your offer.

40% of the success is related directly to the quality of your list.

In 20% of your success is related directly to the ad creative.

In other words, to increase conversions narrow in on one of those specific sections of your marketing campaign.

If you're looking to optimize your offer, one of the fastest ways to do that is to do pre-validation before you even launch a product.

In other words, survey your list, find out what stuff they actually want, create that thing for them, and then sell it.

If your past that stage, then one thing you can do to optimize your offer is to literally split test offers.

Now remember, the offer isn't the product itself.

Let's say that I was selling copywriting services.

The service isn't the offer.

In offer would be, "I will write you high quality emails for one dollar if you order a full-blown sales page".

Another offer for that same service would be, "get my sales copy 50% off today only"

So the quality of your offer is at least 40% of the success of your campaign.

Next we have the quality of the list itself.

If you're running traffic, that means who are your target interests. What keywords are you targeting an ad words etc.

It's very easy to get cheap clicks from the wrong people. People who are ready to buy, people who don't react well to your offer etc.

If it's email marketing, are you segmenting your list appropriately so that only the people who are ready for your offer are being mailed? Etc.

In the last 20% which is the ad creative is the graphic design in the copywriting etc.

You'll never hear this from professional copywriters, because they would probably go out of business if they heard this, but tweaking headlines and doing multivariate testing on specific points of a sales letter is only effective if your split testing for the offer or trying to better match your lists desires and intention.

Coming up with a snappier headline isn't going to be nearly as useful as tweaking the offer itself.

For example, there's a lot of people going for the one dollar trial offer. And if you search split testing case studies online you'll find that a lot of people are split testing between charging $297 or charging one dollar trial offer and then $77 per month for 10 months or whatever.

That's a good example of appropriate split testing where you are truly adjusting the ad creative, but only to better improve your offer itself.

Essentially, by working on the offer or by working on your list you are being TWICE as effective in trying to increase your conversions.

Anyways, you could go on for hours and hours talking about this concept, but it's one of my favorite rules for increasing conversions on whatever I do.
NomadLifestyle is offline  
Closed Thread


Bookmarks

Tags
conversion, increase, rate


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 02:29 AM.