Struggling with Conversion

Nabaleka · 25th Jun 2016, 08:55 AM

I need your views and help on how I can increase the conversion rate on my website and drive sales.

This is my website: www.nabaleka.com

I have done everything regarding SEO (Switched to HTTPS, boosted page speed, mobile responsiveness, built backlinks) and now my website is ranking on the first page of Google for my target keywords.

The only challenge is that I get one or two emails a day. Where do the rest of the traffic go?

Please look at my website and give me a review of what I can do or change to start making lots of sales for my services.

PvPGuy · 25th Jun 2016, 02:19 PM

Well, first congratulations on achieving top results in Google. Hopefully you've targeted the right keywords. My initial response to your site is that it looks like it was designed by a designer for a designer. I don't see much in the way of communicating the benefits to your client.

I was going to add....

You need a strong Call to Action. Your current one offers zero value or incentive. You're basically saying, "Give me your contact info so I can sell you something, even though you don't know me and I haven't demonstrated any value to you at this point."
Instead, try putting together a high value report, or offer some sort of assessment/evaluation that is worth $197.00 that they get for FREE.

You have a nice looking site, but I think your copy is not written to appeal to your prospects.
Focus hard on getting the opt-in. Then you can start a conversation with them and pitch them after you've provided them something of value.

savidge4 · 26th Jun 2016, 03:32 AM

I personally am not so sure about the need for a "Report" if they are searching your services, they will request it.. a "report" probably will not increase your conversion - well let me re-phrase that, it may get you more email address', but probably not more potential clients.

the 2 most glaring things I see is the lack of benefits.. why would I choose you? and the headline ( call to action ) for your opt-in box "Get web Design Quote". with a "Select Services" option, shouldn't the headline be a bit more universal? say "Request further information" or something like that.

Kind of what you want to do is answer some key questions. WHO WHAT WHERE WHEN and WHY. Who are you, What do you do, Where are you and the area you may service, When ( you have answered with the hours at the top. - I might suggest inserting your UTC +3 ) and Why do you do this, and Why they should select you.

Nabaleka · 27th Jun 2016, 08:43 AM

Originally Posted by savidge4

Kind of what you want to do is answer some key questions. WHO WHAT WHERE WHEN and WHY. Who are you, What do you do, Where are you and the area you may service, When ( you have answered with the hours at the top. - I might suggest inserting your UTC +3 ) and Why do you do this, and Why they should select you.

Thank you, I believe that is what I have been missing and I am grateful to have asked.

Nabaleka · 27th Jun 2016, 08:44 AM

Originally Posted by PvPGuy

You need a strong Call to Action. Your current one offers zero value or incentive. You're basically saying, "Give me your contact info so I can sell you something, even though you don't know me and I haven't demonstrated any value to you at this point."
Instead, try putting together a high value report, or offer some sort of assessment/evaluation that is worth $197.00 that they get for FREE.

You have a nice looking site, but I think your copy is not written to appeal to your prospects.
Focus hard on getting the opt-in. Then you can start a conversation with them and pitch them after you've provided them something of value.

Strong call to action and definitely add some more text that will convince the customers to order. However, I am still confused on the report, what does it entail?

PvPGuy · 27th Jun 2016, 12:39 PM

Originally Posted by Nabaleka

However, I am still confused on the report, what does it entail?

I was trying to speak generally, so "report" would be relative to your services and who you are targeting. What kind of information would entice them? The concept is pretty basic, really, and the report doesn't have to be complicated. You just want it to be valuable in the eyes of your prospects.

For example, when I first started offering consulting services to local businesses, SEO was pretty hot and a lot of marketers were hawking huge setup costs with recurring fees. So I used a free guide (aka, report) on how to avoid getting scammed by "so-called SEO marketers" by doing their own SEO.

I showed them how easily they could do it themselves. I did this for 3 reasons:

Basic SEO was all that was needed to get ranked in the area I targeted for most clients.
The perceived value in the eyes of the prospect was high.
The report allowed me to frame the discussion and build my value to the prospect. And most importantly, it allowed me to follow up - I had their contact info.

You're offering web design services. You also have a menu link for SEO and Social Media. There is an abundance of data available for you to put together a guide that highlights the huge value of these services. You have to give them an irresistible offer to get their personal info.

Hope that clarifies a bit!

25th Jun 2016, 08:55 AM	#1
Nabaleka HyperActive Warrior Join Date: 2015 Location: Internet Posts: 140 Thanks: 8 Thanked 16 Times in 15 Posts	Struggling with Conversion Share on: I need your views and help on how I can increase the conversion rate on my website and drive sales. This is my website: www.nabaleka.com I have done everything regarding SEO (Switched to HTTPS, boosted page speed, mobile responsiveness, built backlinks) and now my website is ranking on the first page of Google for my target keywords. The only challenge is that I get one or two emails a day. Where do the rest of the traffic go? Please look at my website and give me a review of what I can do or change to start making lots of sales for my services.
	I can help you with WordPress Development Last edited on 25th Jun 2016 at 08:57 AM. Reason: spelling

25th Jun 2016, 02:19 PM	#2
PvPGuy HyperActive Warrior War Room Member Join Date: 2010 Location: USA for now Posts: 164 Thanks: 96 Thanked 80 Times in 62 Posts	Re: Struggling with Conversion Share on: Well, first congratulations on achieving top results in Google. Hopefully you've targeted the right keywords. My initial response to your site is that it looks like it was designed by a designer for a designer. I don't see much in the way of communicating the benefits to your client. I was going to add.... You need a strong Call to Action. Your current one offers zero value or incentive. You're basically saying, "Give me your contact info so I can sell you something, even though you don't know me and I haven't demonstrated any value to you at this point." Instead, try putting together a high value report, or offer some sort of assessment/evaluation that is worth $197.00 that they get for FREE. You have a nice looking site, but I think your copy is not written to appeal to your prospects. Focus hard on getting the opt-in. Then you can start a conversation with them and pitch them after you've provided them something of value.
	Last edited on 25th Jun 2016 at 03:09 PM. Reason: OS forced a restart mid-post :-)

26th Jun 2016, 03:32 AM	#3
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,747 Thanks: 3,544 Thanked 6,537 Times in 3,469 Posts	Re: Struggling with Conversion Share on: I personally am not so sure about the need for a "Report" if they are searching your services, they will request it.. a "report" probably will not increase your conversion - well let me re-phrase that, it may get you more email address', but probably not more potential clients. the 2 most glaring things I see is the lack of benefits.. why would I choose you? and the headline ( call to action ) for your opt-in box "Get web Design Quote". with a "Select Services" option, shouldn't the headline be a bit more universal? say "Request further information" or something like that. Kind of what you want to do is answer some key questions. WHO WHAT WHERE WHEN and WHY. Who are you, What do you do, Where are you and the area you may service, When ( you have answered with the hours at the top. - I might suggest inserting your UTC +3 ) and Why do you do this, and Why they should select you.
	Success is an ACT not an idea