Banner Style Conversions

5 replies
  • CRO
  • |
Hey warriors,

I'm going to have some banners created for affiliates to use when promoting my offers and I was wondering what type/style of banners convert the best?

Is your experience do text style banners convert better than the type of banners that match your product ecover?

Please share your experiences as I'd love to hear them and I'm sure lots of other warriors would also.


#banner #conversions #style
  • Profile picture of the author ewenmack
    Craig, check out 250+ the motley fool ads - Moat Ad Search.

    There you'll see patterns from big spending banner

    The one I linked to is a company known for
    strong testing and measuring.

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  • Profile picture of the author Luke Dennison
    GIF/Flash banners work well for me, IE the ones that flash and draw attention. I think with banners you can only hope for a good CTR, as I'm sure the quality of a banner does not effect how the product converts once the visitor is on the sales page.

    Unless of course the banner was making outlandish claims.
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    • Profile picture of the author Craig Dawber
      Hi Ewen,

      Those examples have a lot of text in them. do you think they would with IMers as the target market?

      I've seen some with just a good strong headline and a few words underneath but I can't find them again.
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  • Profile picture of the author Craig Dawber
    Thanks Luke.

    Do you have any live samples you could show me?
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    • Profile picture of the author savidge4
      Originally Posted by Craig Dawber View Post

      Thanks Luke.

      Do you have any live samples you could show me?
      go to yahoo and look down the right column.. see what the big boys are using.

      A good read on the subject would be: Nine Tips to Create Banners for Profitable Advertising
      Success is an ACT not an idea
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