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What do you think...

by Mark Pescetti
6 replies
...of this copy and presentation?

https://thegrid.io

No affiliation.

I'm just curious what some of y'all think of the copy, VO and execution.

Mark
  • Profile picture of the author Josh Mayers
    Hey Mark,

    I think your copy is awesome!

    I feel that the site, overall, is very engaging and definitely stands out from an ordinary site.

    Great video, and very well put together man :-)

    -Josh
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Josh Mayers View Post

      Hey Mark,

      I think your copy is awesome!

      I feel that the site, overall, is very engaging and definitely stands out from an ordinary site.

      Great video, and very well put together man :-)

      -Josh
      I didn't write it. A friend of mine showed it to me this morning at the coffee shop.

      I posted it for a couple reasons.

      1) A lot of companies are blending brand marketing with a direct response flavor. I thought this was a good example.

      2) I really like the tone in the voiceover. It feels genuine. That's often missing from a lot of direct response VO's... even the really successful ones. Makes me wonder... would a more authentic tone and approach in the voiceover help or hurt conversions.

      Mark
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      • Profile picture of the author Chriswrighto
        Originally Posted by Mark Pescetti View Post

        2) I really like the tone in the voiceover. It feels genuine. That's often missing from a lot of direct response VO's... even the really successful ones. Makes me wonder... would a more authentic tone and approach in the voiceover help or hurt conversions.
        I like the tone too. Really comes across as someone who is there to help, someone that has something genuine to offer.

        I like it overall.

        But as someone who has spent days just trying to put a small FB icon in the header, I'm a bit skeptical of it. If they slotted a demonstration in with it, I would've believed it more.

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        • Profile picture of the author splitTest
          Originally Posted by Chriswrighto View Post

          But as someone who has spent days just trying to put a small FB icon in the header, I'm a bit skeptical of it. If they slotted a demonstration in with it, I would've believed it more.
          Yeah -- it's missing proof elements. And their saying "actually, it's incredibly complicated" doesn't help.

          In fact, they could stand to simplify their explanation of what "the grid" is and what it does. As it stands, they're not clearly offering much that trumps other options.

          "Websites that design themselves"? What could go wrong?

          "Join the evolution"? huh? "Be a founding member"? why? "content is power, so power your content on the grid"?

          It's slickly done, but the pitch leaves a lot to be desired. It's all over the place, instead of homing in on the needs of a specific target market.

          Not enough info to digest for the technologically inclined, not straightforward enough for laypeople, and stuff like "join the evolution"... hmm...
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  • Profile picture of the author subhajit100
    Banned
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  • Profile picture of the author Triplescan
    Great great video. Nicely done, modern, minimal, with a wonderful VO. Really greate. Well done and best of luck!
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  • Profile picture of the author Jack Sarlo
    At first it's nice, but then it's too long, it's never-ending all the same starts to get really boring. Something like that much shorter will have a nice and modern look.
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