Unbelievable discounts

7 replies
Check out the stated discount on this offer.


To me, discounts are like claims: They can be too good to be believable, so it makes you question the whole deal (this is just an example, I'm not a prospect for this product).
#discounts #unbelievable
  • Profile picture of the author Scott Ames
    " Today, if you promise to not tell the other people who paid the $1997.00 …You Can Join Us Live For $1950 Off The Original Price!"

    They should have had a stronger reason for the discount. It leads one to believe that the product is even better than produced for those that paid $1997

    "Today, as a special offer you get our re-vamped version 2.0 in a better, more -streamlined format"

    I think it would be much more effective to have a strong reason for the discount. I don't know what that might be. Fire sale, moving offices, newer version coming, damaged goods ( hard to damage a webinar ) etc.

    Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

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    • Profile picture of the author NickN
      Yep. Huge "discounts" make my bullshit senses tingle. I'm not knocking the product you linked to, because I don't know anything about it. But anyone who has spent more than an hour in the IM industry can see a hugely "discounted" product was probably always the "discounted" price to begin with.

      Plus, big "discounts" can backfire and actually devalue the product. I think, "Wow, this person is selling their $5K product for $27. It must really blow."

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  • Profile picture of the author angiecolee
    Wow. That big a discount immediately raises a red flag for me. But I'm kind of a skeptic by nature when it comes to this niche.

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author pewpewpewmonkeys
    But No One This Using or Talking About them …
    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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  • Profile picture of the author shawnlebrun
    Yeah, I've seen cases in copy where ONE word made all the difference in conversions when using offers that seem too good to be true.

    That word is "because".

    Without it, a lot of times the offer looks exactly what Joe, Nick, and Angie said... too good to be true.

    But throw in "because" and add a valid reason that's not based on B.S. and it usually helps quite a bit.

    I used to sell printed paperback versions of my fitness programs.

    Got a batch in one day that had a misspelling on the cover, it was my fault.

    So I sent an email to my list, told them I was dropping the price down from
    $49 to $5 because of the misspelling... and sold all of them in a week.

    With online stuff... you could probably come up with any truthful angle
    and if you explain to folks why you're offering such a discount, it may
    be fine. That should usually be written in copy anyways, offering the
    value contrast.

    But even if its WAY too low of a price, you could add because and
    say something like "Well, my $10,000 tax bill is due tomorrow and
    just so it doesn't put a damper on my cash flow for my business,
    I'm offering one of my top selling programs for a full 75% off."

    Anyways, I'd much rather do something like that instead of just
    throwing out a low, low price that triggers the B S meter.
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  • Profile picture of the author angiecolee
    Yeah, if there'd been a valid reason, it would have been less likely to immediately trip my BS meter.

    Don't tell the others who bought at full price? Riiiiiiight.

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author mike_somerville
    Wow! This has to be the first time - EVER - we've been trolled in this way. First, we did sell this live training to a small group in an upsell format. We had 50 people on the call and the success rate was nuts. The price you see is a "TEST" - when it comes to pricing "training" its never easy and realistically, there is no correct price. It all comes down to - how much you want to make and how much traffic you can drive.

    If you know anything about me, you would know I release some crazy methods to driving and funneling traffic. Most people will never talk public about this stuff I do. So the copy is legit, but for "newbies" or people who don't take it serious - you're not the right customer anyways.

    One thing I want to focus on here : Above you said our NICHE. This isn't a MMO / BIZ OPP only training ...
    Thanks for all your thoughts, some of the comments got me thinking :0)

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