Kickstarter Video

by amcg

Posted: 12 years ago 6 replies

COPY WRITING

Hi guys,

I know this should probably be in the war room video sub-forum but regardless, it's copy. I'm looking to get a video made for my Kickstarter campaign an wondered, have you guys had an experience of this? Is it worth spending a lot of money on the video? How did you go about doing it?

Any information would be appreciated.

#kickstarter #video

marciayudkin 12 years ago

I don't have them handy, but there are statistics out there on the comparative success rates of Kickstarter campaigns with and without videos. The "withs" beat the others hands down.

So yes, it's worth getting a top-notch, persuasive video for Kickstarter.

Marcia Yudkin
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- amcg 12 years ago
  
  Thanks for the advice guys, really helpful. I'm speaking with several freelancer video producers right now and we're going to use your advice I think i.e simple, professional etc.
  
  I'm thinking maybe half dedicated to the product and the remainder to the company/team. It's important to talk about product obviously but we want people to know we're a passionate team who will ship.
  
  Thanks
  
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Skystar 12 years ago

I'm a Kickstarter pro. Your videos don't need to be professional - just honest, well lit, good audio and not boring. Also, not very long - 2 min max.

Take a look at these:

- Dollar Shave Club: DollarShaveClub.com - Our Blades Are F***ing Great - YouTube How appealing is this one? 17 _million_ hits

- Coolest Cooler:" Raised $13M with a KS campaign:

https://www.youtube.com/channel/UCGy...e_bGUyOgTr61FQ
- Thanks
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Skystar 12 years ago

You don't need half your video devoted to the team. Your spokesperson can introduce each one with a pic and a _short_ rap of their qualifications and what they contribute to your gig.
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Skystar

12 years ago

Also, be wary of 'video producers'. Most of them believe they have 'special skills'. Get a semi pro from Craigslist to set you up a storyboard and script - you should be able to produce a good video for $500.

I produced this one for $150 - it's no award winner but it tells the story: